Game Over: Rebellious Threads for the Digital Generation

Research, Branding, Visual Design, Typography, Layout

The creation of a bold, immersive brand identity that speaks to youth who thrive on individuality, rebellion, and creativity.

Industry

Fashion & Lifestyle

Timeline

8 weeks

Company Name/ Client

Branding Design

Your Role

Visual Designer

Overview

"Game Over" is a streetwear brand concept designed for a new wave of fashion rebels – digital natives, gamers, and urban trendsetters. The project delivers a brand identity system, visual direction, and promotional collateral that embodies a bold, chaotic-yet-cohesive vibe.

Role

I led the creative direction and design execution for the brand identity. My responsibilities included research, competitor analysis, audience profiling, typographic selection, mood board curation, and designing high-impact marketing plan.

Challenge

In a saturated streetwear market, breaking through the noise requires a concept with both cultural relevance and aesthetic distinction. The challenge was to craft a brand that is unapologetically bold, digital-native, and deeply aligned with gaming culture.

Solution

"Game Over" was built around a color and type system inspired by gaming and rebellion—Black for mystery, Red for urgency, Blue for control. Visuals integrate glitch art and dystopian textures to reflect disruption.

Predicted Outcomes (based on prediction and user understanding)

60%

brand recall among Gen Z respondents within 3 months

+40%

higher social media engagement than other brands

3000+

RSVP sign-ups for product launch event in the first week

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati