Game Over: Rebellious Threads for the Digital Generation
Research, Branding, Visual Design, Typography, Layout
The creation of a bold, immersive brand identity that speaks to youth who thrive on individuality, rebellion, and creativity.
Industry
Fashion & Lifestyle
Timeline
8 weeks
Company Name/ Client
Branding Design
Your Role
Visual Designer
Overview
"Game Over" is a streetwear brand concept designed for a new wave of fashion rebels – digital natives, gamers, and urban trendsetters. The project delivers a brand identity system, visual direction, and promotional collateral that embodies a bold, chaotic-yet-cohesive vibe.
Role
I led the creative direction and design execution for the brand identity. My responsibilities included research, competitor analysis, audience profiling, typographic selection, mood board curation, and designing high-impact marketing plan.
Challenge
In a saturated streetwear market, breaking through the noise requires a concept with both cultural relevance and aesthetic distinction. The challenge was to craft a brand that is unapologetically bold, digital-native, and deeply aligned with gaming culture.
Solution
"Game Over" was built around a color and type system inspired by gaming and rebellion—Black for mystery, Red for urgency, Blue for control. Visuals integrate glitch art and dystopian textures to reflect disruption.
Predicted Outcomes (based on prediction and user understanding)
60%
brand recall among Gen Z respondents within 3 months
+40%
higher social media engagement than other brands
3000+
RSVP sign-ups for product launch event in the first week
