Your digital newspaper - Akhbaar

Design System, Product Design

Mobile news platform tailored for regional users, offering personalized local content in vernacular languages with a clean UX.

Industry

Media Content

Timeline

6 weeks

Company Name/ Client

Case Study

Your Role

Product Designer

Overview

Akhbaar is a digital-first newspaper platform designed for readers in Tier 2 and Tier 3 cities. Built for mobile-first users, it personalizes content delivery in local languages and formats. Designed as a passion project, it focuses on accessibility, regional relevance, and better news engagement.

Role

Owned the UX strategy, visual design, and content experience. Conducted primary research to understand regional reading habits and built the prototype from scratch.

Challenge

Traditional digital news platforms often ignore vernacular users. The challenge was to design a reading experience that felt native, clean, and personal.

Solution

Akhbaar offers personalized news curation, reader-friendly layouts, and easy sharing tools to make staying informed feel effortless and culturally relevant.

Predicted Outcomes (based on prediction and user understanding)

87%

preferred vernacular over English in usability testing.

2X

increase in session time with personalized content streams.

71%

of users found the UI intuitive on first interaction

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati