Your digital newspaper - Akhbaar
Design System, Product Design
Mobile news platform tailored for regional users, offering personalized local content in vernacular languages with a clean UX.
Industry
Media Content
Timeline
6 weeks
Company Name/ Client
Case Study
Your Role
Product Designer
Overview
Akhbaar is a digital-first newspaper platform designed for readers in Tier 2 and Tier 3 cities. Built for mobile-first users, it personalizes content delivery in local languages and formats. Designed as a passion project, it focuses on accessibility, regional relevance, and better news engagement.
Role
Owned the UX strategy, visual design, and content experience. Conducted primary research to understand regional reading habits and built the prototype from scratch.
Challenge
Traditional digital news platforms often ignore vernacular users. The challenge was to design a reading experience that felt native, clean, and personal.
Solution
Akhbaar offers personalized news curation, reader-friendly layouts, and easy sharing tools to make staying informed feel effortless and culturally relevant.
Predicted Outcomes (based on prediction and user understanding)
87%
preferred vernacular over English in usability testing.
2X
increase in session time with personalized content streams.
71%
of users found the UI intuitive on first interaction
