Personal Finance Assistant - FinFlow

Product Design, UI Design

Finflow helps young professionals build better money habits through conversational UI, goal tracking, and behaviorally-driven financial nudges.

Industry

Personal Finance

Timeline

4 weeks

Company Name/ Client

Case Study

Your Role

Designer

Overview

Finflow is a finance tool designed to help young professionals set goals, manage savings, and build healthy money habits. Built as a case study, it combines behavior-driven design with conversational UI to encourage mindful financial planning.

Role

Handled full product design, from research to UI. Designed wireframes, built high-fidelity prototypes, and led usability testing.

Challenge

Users often avoid finance tools due to complexity and jargon. The challenge was to create a warm, approachable experience that builds trust and habit.

Solution

Finflow simplifies finance with a friendly assistant, goal trackers, and habit nudges — making financial literacy more interactive and engaging.

Predicted Outcomes (based on prediction and user understanding)

95%

task completion during first-time user flow testing.

3.2X

more savings goals set compared to standard tools.

89%

felt more confident managing personal finances.

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati