Luxury Fashion Branding: Trends&threads

Branding and Visual Identity

Trends & Threads merges luxury branding with intuitive UX, creating an editorial-style e-commerce flow that’s visually rich yet user-friendly.

Industry

Luxury Branding

Timeline

8 weeks

Company Name/ Client

Branding Design

Your Role

Designer

Overview

Trends & Threads explores the intersection of brand storytelling, luxury aesthetics, and digital UX for fashion brands. The case study focuses on responsive design, moodboarding systems, and narrative-based shopping for modern luxury.

Role

Handled brand identity, UI mood, and interactive storytelling flows. Created a working prototype simulating e-commerce and editorial integration.

Challenge

Luxury brands struggle to balance visual richness with clean usability. The goal was to design a shopping experience that tells a story without clutter.

Solution

A visual-first site flow, curated collections, and immersive editorial layers blend seamlessly into a UX that feels elevated and editorially rich.

Predicted Outcomes (based on prediction and user understanding)

3.5X

increase in scroll-through rate on product storytelling pages.

82%

said the brand experience felt premium and intuitive.

70%

engagement rate with interactive moodboard module.

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati

Connect with me for bespoke solutions that blend creativity and functionality seamlessly!

© 2024. All rights reserved. Kratika Nyati

@Kratika Nyati